Glow up

Brand Guidelines, Branding Identity

Kharkiv, Ukraine, 2024

Client pitch work, STEP IT Academy

About

Glow Up is a startup project for all Slavic beauty technicians working in the United States established by Olga Tsyganenko. This project was completed in a collaboration with STEP IT Academy recent graduates. 

    Our team goals
  • Design a service that connects clients to beauty specialists within the US.
  • Build a platform that unites like-minded masters with similar approach and professional techniques.
  • Provide users with a convenient and easy-to-use website with a sleek, modern design.

    • My individual task

    I was assigned to create a logo in a given style and color palette, then develop a full brand guideline. The final product is a  70-pages  e-book, with six sections in it: logo specifications, color specifications, typography, visual branding story, style guidelines and examples of production.

    Full brand guidelines

    Logo & pattern concepts

    Final logo & pattern

    Corporate identity

    A major aspect of the guideline is corporate identity, encompassing layouts for printed documents, business cards, and promotional products (both physical and virtual).